Customer Targeting

Got good gas mileage? Gas prices are climbing faster than a NASA rocket and who knows how hign they will go before they stop. That means potential customers will be searching for vehicles with the best gas mileage. You want to make sure that they find those models as quickly and as easily as possible. A landing page dedicated to your best mileage cars can shorten the customer buying experience and generate quality leads. A landing page in conjunction with a keyword campaign can do that for you by directing the customer directly to specific models they want to buy. A landing page can be created for any situation; Annual, Inventory Clearance or New Model Sales Events. Check out more information here...

Growing Influence

DoubleClick, a digital advertising and research firm recently purchased by Google for 3.1 billion, recently released their Touchpoint IV survey subtitled "How Digital Media Fits into Customer Purchase Decisions" and it reaffirmed trends spotted in their Touchpoint III survey from July of 2006 regarding the influence of paid search along with other digital advertising.

Touchpoint III

• Nearly 20% of respondents turn to search to further learn about a product/service
• 11 percent of respondents listed search as valued touchpoint in the "influence purchase" stage

Touchpoint IV

• 67% of respondents notice a web ad then check out the product product later at a physical store
• 61% of respondents notice a web ad, do not click but visit the advertisded site late

Some of your website visitors and leads that show up in the stats as "organic" were actually induced by paid search. The added benefit is that you do not have to pay for the click, lowering customer acquisition costs. These touchpoints highlight the ever growing influence of paid search, and search in general, in marketing campaigns.

Comments

[Carrie T]

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