« Customer Aquisition and Jethro Math | Main | Pricing for a Dealership Website »

Tips II: Return of the corporate gift card

The information regarding the Apple iTunes&174; was so popular that we went back to the web for some follow up information. We have links for you to corporate rewards programs for Best Buy&174; and Blockbuster&174; . These gifts cards make nice tie for vehicles with Rear-seat DVD Vehicle Entertainment Systems. While these cards can be a great incentive to book the test drive or close the sale, they can have an additional buzz factor as well. That is the "found money factor" of sending a card unannounced to a customer who recently purchased a vehicle. It can help in two ways:

  • "WOW" effect can generate word-of-mouth and build customer referrals
  • Helps lessen the negative aspect of post purchase behaviour that most customers feel after making a big ticket purchase

Best Buy Gift Cards for Business


Blockbuster corporate Incentives Store

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2449480/18659314

Listed below are links to weblogs that reference Tips II: Return of the corporate gift card:

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In