What the customer is looking for....

iMedia recently published an article by Chuck Moran concerning online user trends in the automotive market, appropriately titled "User Trends: An Automotive Market Snapshot". It covers a lot of relevant information without getting you bogged down in reading a ton of stats. The article has an interesting section on how gas prices are really starting to have a major impact on the consumers purchasing decision. I'd be lax in my duties though if I didn't mention that the articles also highlights how the internet is considered essiential  by  consumers for doing their research before making a automotive purchase. You can read the artice here at iMedia's website.