Google and Automobile Dealers

I found some Google supplied marketing material which is auto dealer specific in the Dealerfire archives. While it is a little old, it is still relevant. I've posted an excerpt of the material below...

• 3 out of 4 online consumers looking for an automobile dealer use a search engine to find that dealer (Insight Express Study for Google, 2003).
• More than 50% of all automotive searches on the web are now conducted on the Google ad network (StatMarket 2004).
• The Google network reaches over 80% of all Internet users every month (Media Metrix, December 2004).
• Google attracts more 2-year intenders than any auto site and ranks second in reach to 6-month intenders (Source: Allison Fisher Research, 2003)

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