More Google Trends

I returned to Google Labs Search Trends to run another auto dealer related set of terms. The terms were "used car" and "pre owned", I tried different versions of preowned with the same results. The idea to compare these two terms came from the Search Engine Marketing performance of these two terms. The results of the comparison on Google Trends show a disconnect between what dealers are selling and what consumers are searching for on the internet. This reflects the same kind of perform ace we see for impressions on these two terms in SEM. Consumers are still buying, no doubt, but what kind of boost to sales and customer satisfaction could be gained by getting everyone on the same page? Perhaps an ad campaign geared toward consumer education is in order.