Update on Internet Radio Advertising

Spoke with a sales rep from Radioio.com yesterday about their advertising. They emailed me some audience stats which looked pretty good. Here's a snippet...

• 63% of listeners owns residence
• Average Time Spent Listening per listener is 240 minutes(4 hrs)

While they have a national audience, the largest blocks of listeners are in California and New York. While this would rule out most dealers, a large franchise dealer in California could certainly benefit. The 240 minutes of TSL would have them saying your auto group name in their sleep. Radioio.com is also in the process updating their geo-targeting system to provide more detailed stats on listener locations.