Will You be Left Behind?

I've had this one bookmarked for awhile and decided to bring it out today, it is posted on Automotivedigest.com.The highlights were sourced from Automotive News and The Auto Channel with additional input from Nielson Global AdView and Google. Some of the more interest points are copied below.
"..

2.  Google research shows consumers spending significantly less time on vehicle buying decisions

3.  2 months or less now spent on decision, compared w/ 6 months in past

4.  Dealership visits during shopping process cut from 6 to 1 or 2

5.  About 40% of respondents interviewed in CarsOnline survey said expected dealers to answer request for quote via email in 4 hours or less ..."

One or two visits and a 4 hour turnaround, you're either quick or you're behind on your quota for the month. Adrian Joseph, head of Automotive Practice at Google's London office, make a pretty straight pronouncement regarding manufacturers and the big dealership.

"Consumers have moved on in the way they research and buy cars and auto-related products. But I don't think the manufacturers and the big dealer groups have fully understood the size of this shift and/or reacted to it in a way which drives true brand engagement in the digital world."

What to you think? Are dealers and manufacturers in tune with buyers in 2007 or are they still selling like it's 1999. Read the rest of the points at Automotivedigest.com.