And on with the Branding...or Not

Usually the subject of branding for auto dealers is a great way to get a look at the back of their head as they walk away from you. Well a blog post may be a good way to broach that subject since I can't seem them from here. I've included a link to hlfbrandtailers.com where you can find several articles on dealer branding that have appeared in such publications as Wards Dealer Business Magazine. Their Chief Creative Officer Scott Montgomery has also written a great article on how branding can help a dealer break from the pack. The article appears in the June 2007 issue of Dealer Marketing Magazine. I earnestly believe that the internet offers dealers a great, cost effective and targeted way to start building a brand with out leaving the techniques they are familiar with behind, yet. You can keep pounding away with the Zero Percent in your traditional media ads and use display, rich media and video to start the branding process. Well as promised here is the link, enjoy.