Dealerfire Blog: Let’s Play Jeopardy!

The category is "Auto sales in the U.S." for a huge increase in monthly sales volume.
Answer: Women

Well Chuck that would be, "Who influences 80% of all vehicle purchases in the U.S.?"
Correct! We would have also accepted:

Who buys 50% of all new and used vehicles in the U.S.?
Who buys 40% of trucks in the U.S.?

Unfortunately for auto dealers they tend to have a bad reputation in most female buyers. Deserved or not it is there and the dealer who ignore it loses sales. The dealer who changes that perception will sell more vehicles.

There is a solution though for both the dealer and female buyers, the solution is Askpatty.com. Askpatty.com offers women advice car purchasing, maintenance and the whole range of automotive issues. Askpatty.com does this through the use of their website, blogs, podcasts and partnerships with organizations such as Autotrader.com and ASE Certified. The even recently open a venue in the online virtual world Second Life putting them along side other Second Life pioneers like Scion, Pontiac and several Presidential candidates. NOTE: To view Askpatty.com's Second Life venue you will need to download the Second Life software. You can view a YouTube video and pictures of their spot in Second Life though without it.

For the dealer, Askpatty.com offers a certified dealer program where dealerships can become "certified female friendly". The program offers everything from co-branding opportunities to monthly training on how to sell to women. Dealers are listed in their Female friendly Dealer sear engine and whole lot more.

80% is one hell of reason to check them out.