Recycle...your old internet leads that is

Do you have some fairly recent internet leads that haven't panned out?  Update the information you have by running it through a data company. I would suggest W3 Data, the company that also does whitepages.com. Whitepages.com is a great to tool for verify phone/address info or getting an address if all you have is a phone or doing reverse phone & address lookups. Now for the recycling part..If your have a name and home address it is a one step process to get income, median home value, owner/renter and other demographic information appended that can help you zero in on the right vehicle/price point for that lead. If you have only a name and home phone number it is a two step process. First you update the name/phone list with with the address, then update the demographic data. Going through these steps allows you to get better info on a lead and turn an internet lead into a direct mail prospect as well. You can give it a look yourself at W3's website under their update customer list and profile customer lists.