Dealerfire Blog

Some of our stats

I've posted links and excerpts from research related articles on the power of search engine marketing but today I wanted to post something a little more direct. Since it is the end of the month I've posted some of our clients stats. These reflect traffic sources for two of Dealerfire's clients. You can click on the images and they open full size in another window for easier viewing.

These are for the first 28 days in May. If you recall some data from a previous post about DoubleClick's Touchpoint surveys that  "61% of respondents notice a web ad, do not click but visit the advertised site later", then some of the direct traffic can be attributed to search engine marketing efforts.
   

Best practices for marketing vehicles online

I was speaking with a dealer today, and they are completely new to the arena of online marketing. They were asking a lot of questions about best practices, and one of the tools I provided for their education was a presentation developed by Autotrader.com. If you're new to selling/promoting vehicles online, or even if you'd just like a brief refresher course, this tutorial should be well worth your while. It discusses everything from the importance of writing good descriptions to taking appropriate photos.