Customer Aquisition and Jethro Math
Those of you who are the right age might remember an episode of the Beverly Hillbillies where Jethro invented a new kind of math were 2+2=5. By the end of the episode, of course, Jethro's math had been debunked. In the internet age, where anything seem possible, that sort of math may actually be valid. Research firm Marketingsherpa.com reveals in a study that Jethro may have not been that far off. Their research showed that:
- Search engine users select the top natural listing 20% of the time
- They "clicked" on the top Paid Search listing 10% of the time
- Web sites that acheived a top ranking in both categories had users selecting their website 60% of the time
That's 20+10=60, a fascination and powerful equation. These are the type of results that Dealerfire's Traffice Building System is designed to achieve for our customers.
Coupons
Once a potential customer is has reached your dealer site, the goal is to get them into your dealership for a test drive. Online coupons are a great way to provide an extra incentive for them to make the appointment. Dealerfire has a solution for that as well, the Dealerfire Coupon System. Upon arriving on your site, customers are greeted by an attention grabing advertisement for your "Exclusive Internet Specials" and a pop-up coupon form. After completeing the unobtrusive form, they are given a printable coupon they can redeem at your dealership and you've collected the personal information of a verifiable lead. Best of all it is completely trackable so you know where the leads come from. Read some testimonials from dealers who are currently using our coupon system.....
Tips: iTunes Gift Cards
Apples iTunes® and iPod® products have been a runaway success in the digital media space. Just about everyone several of their relative are using them. Apple has a Corporate Gifting and Rewards Program® that is a great attention grabber. You can buy packs of iTunes® with card values as little as $10, these would make a great promotional incentive . You could offer an iTunes gift card for each completed test drive. Here is the link to the program...
